Mobile-First Web Design
Webflow
Landing page for the WPF Community by Christian Wolf
https://www.wpfcommunity.deThe WPF (wolfs-protein-fasting) community helps people lose weight sustainably in 6 weeks without sacrificing delicious food. More than 500,000 participants have already achieved their goal with the app. The new landing page should convey these successes, create trust and effectively convert visitors into customers.
Project Goals
Convince new leads of WPF and eliminate doubts
Build trust by showing real success stories
Heavily focus on and optimise the mobile experience
Laying the technical basis for marketing campaigns
From strategy to design
What I did
1. Web design in Figma
A colorful, modern design, big typography, and lots of testimonial videos with real faces build trust and increase conversions. Visual hierarchies, call-to-actions, and a discount timer guide users to signup/buy without distraction.
2. Technical implementation in Webflow
Optimized performance & load times
Responsiveness across all devices
Affiliate links via URL parameters
Animations for user-journey
Reliable hosting
Outcome
High conversions thanks to clear funnel structure
Visitors' doubts are carefully handled/eliminated.
Leads from social media efficiently become customers.
Influencers receive personalized links as affiliates.
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“His pragmatic, solution-oriented
approach is a perfect fit for us.”
approach is a perfect fit for us.”
Ines Bolter