Website for sales coach Manuela Ederer

Manuela helps people become more authentic, successful and more human in sales. Due to growing demand, she wanted to digitize her offering and at the same time create a website that would support her growth in the long term.

Project goals

Logically structure website content (clearly and intuitively)

Present Manuela's offer clearly and authentically

Sell her coaching through a high-converting landing page

Clear and intuitive navigation on all devices

Lay a foundation for future scalability

Before vs after

Screenshot der Website von Manuela Ederer. Zu sehen ist ein Verkaufstraining-Seminar mit Manuela als Moderatorin im pinken Rock und einem Mann, die vor einer Gruppe von Teilnehmern in einem Holzraum mit Flipcharts präsentieren. Als Überschrift der Website steht "Mehr Kunden, Mehr Umsatz, Mehr du selbst."

Screenshot einer Website mit einer lächelnden Frau mit blonden Haaren in einer blauen Jeansjacke vor weißem Hintergrund.

What I did

1. Strategy & structure

Together, we defined goals, target audience and priorities. This created a clear content structure that logically integrates both existing coaching offers and the new online course. We identified psychologically effective arguments and made sure that visitors are intuitively guided through the content.

2. Visual web design

In Figma, I created a modern, professional design that communicates Manuela's values, clearly presents her offer and intentionally filters and warms up her leads.

3. Technical implementation in Webflow

Pixel-perfect implementation

Optimized for all devices

Really fast load times

Easy content maintenance

Custom animations

Reliable hosting

Kursübersicht zeigt sieben Module mit Titeln wie Intention & Klarheit, Analyse, Energie & Mindset; inklusive Bewertungen und Vorteile des Verkaufstrainings.

Vergleichstafel mit zwei Spalten: links 'Vor Manuela' mit roten Kreuz-Symbolen und negativen Verkaufsattributen, rechts 'Nach Manuela' mit grünen Häkchen und positiven Verkaufsattributen, darunter ein Testimonial.

Abschnitt mit häufig gestellten Fragen zum Kurs, Kontaktbutton, Podcast- und Seminarinformationen sowie Footer mit Navigation und einem Aufruf für authentischen und erfolgreichen Verkauf in 5 Monaten.

Outcome

Noticeably professional website that filters and convinces leads

Manuela has a tool that supports her daily work.

Clear, comprehensible structure and better user guidance

Easy maintenance, without technical hassle

“Manuel is incredibly dedicated, creative, and innovative. He has a great eye for design and brings all his expertise together seamlessly. He’s patient, open to ideas, and guides the process clearly to create an outstanding website.

I’m grateful for Manuel’s patience with my website, for all his expertise, for the ideas and input he contributed.

I wholeheartedly recommend Manuel to anyone looking to create a website. It was a true pleasure working with him.

Thank you for the fantastic result that will attract many new clients.”

Manuela Ederer

Next case study: Christian Wolf

Get an honest and realistic estimate for your project’s cost and timeline.

Manuel Schneider sitzt fröhlich vor Laptop und spricht wie in einer Videokonferenz. Im Hintergrund sind ein braunes Sofa und Pflanzen.

Verschwommenes Bild einer lächelnden Frau, die in einem hellen Innenraum in die Kamera winkt.

Let's chat (no commitment)

"I am coming up with excuses
to hire Manuel again."

Talon C. Smith

"We’ve worked with MANY! designers,
he has been one of the best.!

Diana N. Wallace

“His pragmatic, solution-oriented
approach is a perfect fit for us.”

Ines Bolter